AlaTrade Foods has announced the appointment of Robert Blake as Director of Growth and Marketing, creating a new leadership role focused on accelerating the company’s next phase of expansion.
In this position, Blake will lead growth strategy, brand development, and customer engagement initiatives across AlaTrade’s poultry processing and value-added businesses. The role underscores the company’s intent to sharpen its market presence while aligning commercial strategy with operational strengths.
Blake brings extensive experience in food manufacturing and marketing leadership, with a background spanning sales, brand strategy, and business development. His appointment reflects a growing emphasis among poultry processors on building stronger connections with customers and identifying new opportunities in retail, foodservice, and further-processed segments.
As an employee-owned organization, AlaTrade Foods has emphasized long-term thinking and investment in people and processes. The addition of a dedicated growth and marketing leader signals a commitment to thoughtful expansion, innovation, and brand clarity in an increasingly competitive protein marketplace.
For poultry producers and industry partners, the move highlights how processors are adapting—pairing operational excellence with focused market strategy to create value throughout the supply chain.
