In this episode of CEOs of the Industry, we sit down with Matt Goodson, CEO of Plainville Farms — a leader known for blending premium, humane poultry production with large-scale operational excellence. Matt opens up about the mission and scope of Plainville Farms, sharing how the company measures success far beyond production numbers. We dive into his leadership journey, the transformation of the business, and how he maintains culture and consistency while navigating rapid industry change. Matt also discusses how Plainville continues to build consumer trust through innovation, uncompromising animal welfare, and a transparent approach to accountability. From sustainability to community partnerships, he outlines how long-term responsibility extends across farms, people, and purpose. Looking ahead, Matt offers a forward-thinking perspective on the next decade of poultry production — including the technologies, systems, and mindset shifts he believes will redefine the industry. The episode closes with a fun Fast Five, giving listeners an authentic glimpse into Matt’s personal leadership style, inspirations, and life outside the office. A thoughtful, honest, and future-focused conversation with one of poultry’s most respected leaders.
