From Coop to Consumer: Building Trust in Poultry Production

What does leadership look like when you sit at the crossroads of farms, consumers, media, and policymakers? In this episode of Unplucked, host Andy Vance talks with Jim Chakeres, executive vice president of the Ohio Poultry Association, about telling agriculture’s story with honesty and heart while steering producers through disease outbreaks, policy shifts, and fast-changing public expectations. Jim explains why Ohio’s diverse poultry sector punches above its weight, how proximity to major markets and strong farm culture shaped the state’s egg, turkey, and broiler footprint, and why clear, proactive communication is as essential as biosecurity when crises hit. He shares hard-won lessons from avian influenza response, from addressing the human side of an outbreak to keeping messages simple, accurate, and focused on food safety and supply.

The conversation moves from press conferences to barn entrances, tracing how biosecurity has evolved from enhanced protocols to major capital investments, and why risk looks different in dense production regions than on isolated farms. Jim talks candidly about when to engage and when to let the news cycle pass, and he makes the case for building trust through everyday outreach that meets people where they are. That includes creative partnerships with Ohio State Athletics, social content that starts with recipes before science, and NIL projects that connect values like discipline, teamwork, and animal care. Looking ahead, Jim outlines a practical playbook for staying ahead of emerging issues. Invest in leadership development, strengthen researcher–producer relationships long before you need letters of support, and commit to lifelong learning so the industry can adapt on purpose rather than by accident.