The global poultry industry is projected to maintain steady growth through 2025 and into early 2026, supported by strong consumer demand and stable supply conditions, according to a new RaboResearch report.
RaboResearch anticipates that global poultry markets will expand by 2.8% in 2025, up from 2.6% growth in 2024. Poultry’s continued popularity as an affordable protein choice is helping to sustain this momentum, especially as beef and pork prices remain high.
Lower feed costs are also strengthening profitability for producers across major regions, including Asia, Europe, Africa, and the Americas. While many areas are seeing slow production increases due to limited parent stock supplies—a situation expected to ease only by early 2026—Asia is emerging as the fastest-growing region. China’s poultry sector has seen remarkable expansion, reporting 7% growth in the first half of the year, while countries such as Turkey, Indonesia, Saudi Arabia, the Philippines, and Vietnam are also experiencing notable gains. To manage oversupply, some governments, particularly in China and Indonesia, are introducing market-balancing measures.
International trade in poultry continues to grow overall, though Brazil faced a sharp decline in exports in May 2025 following avian influenza restrictions. U.S. exports have yet to see benefits from recent reciprocal trade actions, but upcoming negotiations could open new opportunities for American poultry in global markets.
Avian influenza remains one of the industry’s main challenges, particularly as northern hemisphere nations prepare for winter, when risks are highest. Vaccination is becoming more common as a preventive measure, with adoption increasing across Asia, Latin America, France, and most recently South Africa. However, new outbreaks are expected, potentially introducing more instability into the already constrained global market.
