Cargill launches poultry feed with essential oils for healthy flocks and maximized egg production

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Cargill launches poultry feed with essential oils for healthy flocks and maximized egg production.

Improved Nutrena® NatureWise® formulas boost overall wellness, happiness and productivity of backyard chickens.

Backyard poultry owners want natural, wholesome feeds that help their birds thrive, keep their eggs strong and keep coops fresh. Cargill is delivering on this demand by adding essential oils to its Nutrena® Naturewise® poultry feeds. The natural* essential oils contribute to the promotion of egg weight, size and production, enhanced palatability and a fresh aroma direct from the bag.

“We listened to what poultry owners and soon-to-become owners want most and expect from their poultry feed,” said Stephanie Poupart, poultry strategic marketing manager in Cargill’s animal nutrition business. “We made their desire for feeds that contribute to healthier, happier chicken flocks, stronger eggs and fresher coops our call to action in developing the new NatureWise® products.”

In addition to the egg weight, size improvements and feed palatability enhancements NatureWise® feeds offers:

  • FlockShield proprietary ingredient mix helps maintain a healthy gut and strengthens the immune system,
  • Prebiotics, probiotics and yeast culture to support optimum digestion and nutrient absorption,
  • Vitamin D3 to promote calcium absorption and strong eggshells,
  • Plant extracts to support healthy bird growth and bone formation, and
  • Yucca schidigera extract to aid in the control of manure odor.

During an 8-week observational study of nine backyard flocks fed NatureWise® Layer Feed, owners documented pleasant aroma experiences when opening the bag of feed. Birds had a better appearance, laid more eggs (with deeper golden yolks, stronger eggshells and superior quality overall), and appeared to enjoy their feed more, had more energy and seemed “happy.”

“These advancements further affirm Cargill’s commitment to enabling and ensuring the optimum well-being of backyard flocks across the U.S. and the success of their owners,” said Poupart.