SuperMeat Hosts Industry-First Blind Testing Of Cultivated Vs. Traditionally-Grown Chicken, Finds Them Indistinguishable


SuperMeat, a food-tech company that develops industry-leading cultivated meat products, today announced the results of the first-ever blind tasting of cultivated chicken compared to traditional, conventionally-produced chicken. The tasting found the two to be indistinguishable – an industry milestone that marks a significant shift for food technology.

At SuperMeat’s Tel Aviv restaurant The Chicken, the world’s first dining venue to serve cultivated meat meals and site of the SuperMeat production plant, leading culinary figures including MasterChef judge Michal Ansky gathered to judge the side-by-side tasting. Each participant received ground cultivated and traditional chicken – without any seasoning, processing or flavor overlay – and were split in their responses, finding it very challenging to pick which chicken was which – showcasing how similar the samples were in taste, texture and substance.

Michal Ansky, the MasterChef judge who was surprised when the cultivated chicken was ultimately revealed, having guessed the opposite, was reported saying, “I’m extremely happy I was wrong, for one of the first times in my life. This kind of breakthrough has been a long time coming. As someone who loves chicken and incorporates it into family meals regularly, it’s inspiring to see a more sustainable future can be achieved via cultivated meat.”

SuperMeat believes that transparency should lead the food industry’s journey to a more just and sustainable system. To help fulfill this goal, it was the first company to open its pilot production plant to the world, providing an unfiltered end-to-end view of its manufacturing, from the plant floor to the open kitchen serving cultivated meat dishes. Hosting the world’s first blind tasting of cultivated meat was another important step in this mission, providing a professional, third-party assessment of 100% cultivated meat compared to its traditional counterpart.

“Now that we’ve shown that cultivated meat and traditional meat can be indistinguishable, the potential impact on how companies develop and produce meat products today, and consequently potential impact on our planet, is monumental,” said Ido Savir, SuperMeat CEO.

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