Godshall’s Quality Meats, a third-generation, family-owned smoked meats producer, has unveiled its latest innovation: Chicken Bacon, a leaner and healthier alternative to traditional pork bacon.
Using premium whole-muscle chicken and smoked in Godshall’s own smokehouse, the new product aligns with consumer demand for lean proteins, health-conscious eating, and clean-label ingredients while delivering the flavor and texture bacon lovers expect.
“This product offers consumers a flavorful, high-quality alternative to traditional bacon, catering to those seeking new and versatile options for a variety of meal occasions,” said JR Rivera, Vice President of Sales at Godshall’s Quality Meats.
Key Product Highlights
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75% less fat than traditional pork bacon
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Gluten- and MSG-free, made from cage-free U.S.-raised chickens
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Smoked using real wood smoke for authentic flavor, no artificial additives
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Easy cooking options: oven, air fryer, or microwave
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Versatile for breakfast, sandwiches, salads, and more
Retail Expansion
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First launched at Lowes Foods in the Carolinas in August 2025
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Rolling out to over 200 Acme and Safeway stores in the Mid-Atlantic this fall
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Additional retail locations planned later this year
Consumer Insights
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64% of surveyed consumers found Chicken Bacon appealing
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52% expressed purchase intent, led by Gen Z and Millennials at 58%
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85% of current Turkey Bacon consumers said they would try Chicken Bacon and pay more for it
Meeting Consumer Trends
“Gen Z and Millennials are leading the shift toward health-conscious eating,” said Eva Balazs, Director of Marketing at Godshall’s. “They’re ingredient-aware, value lean proteins and expect great taste. Chicken Bacon fills this gap, offering real meat, smoked flavor, and performance in the kitchen.”
The launch follows Godshall’s previous innovations, including Hickory Smoked Uncured Pork Bacon and Beef Bacon, introduced to select retailers in 2024.
