Krispy Krunchy Chicken® Announces “Core Four” Growth Strategy

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Krispy Krunchy Chicken®, one of the fastest-growing hot food concepts in the convenience store business with nearly 3,000 locations, recently brought together leadership, sales, and operations teams for its annual conference to discuss its “Now Is The Time: Next Generation” plan of action for the brand’s future. Some of the brand’s top operators and key suppliers were also in attendance.

“Next Generation is all about getting better. It’s our belief and commitment to continuous improvement”

In 2023, Krispy Krunchy® Chicken celebrated a record-breaking year by opening nearly 500 new units. The brand found additional success by implementing strategic tactics including a simplified menu, supply chain optimizations, and the launch of its new Cajun Chicken Sandwich. The company also added a new corporate office in Atlanta, GA.

Krispy Krunchy® Chicken plans to open over 700 stores in 2024 as they aim to exceed 3,500 locations by the end of the calendar year. Jim Norberg, the brand’s newly appointed CEO, revealed the comprehensive “Core Four” plan, which will serve as the company’s growth roadmap.

The “Core Four” strategy outlines a focus on adding net new stores, enhancing same-store sales growth, optimization of the system, and operator profitability. By tapping into new markets, expanding third-party delivery sales, enhancing its menu, and streamlining operations, the brand is committed to maximizing operator profitability and success with its offering.

“Next Generation is all about getting better. It’s our belief and commitment to continuous improvement,” said Jim Norberg. “We’re expanding from being a strong foodservice brand within convenience stores to establishing ourselves as the best fried chicken brand in the country. As we strengthen connections with our team members, operators, and supplier partners, we are committed to driving profitability, creating an unparalleled workplace culture, and setting the standard for serving your favorite fried chicken.”

The conference also celebrated Dan Shapiro, Chairman of the Board of Directors and former CEO of Krispy Krunchy Chicken®, for his dedication to the company. Shapiro’s leadership and unwavering commitment have been instrumental in shaping the brand’s success and growth.

For more information about Krispy Krunchy Chicken® visit www.krispykrunchy.com.

Source: Business Wire