Insights and Outlooks: USPOULTRY’s Poultry Market Intelligence Forum at the 2024 IPPE


The U.S. Poultry & Egg Association (USPOULTRY) is set to host its annual Poultry Market Intelligence Forum as part of the 2024 International Production & Processing Expo (IPPE) in Atlanta. This significant event, scheduled for January 31, 2024, from 9 a.m. to 12 p.m., will feature renowned industry economists and experts shedding light on the current state of both domestic and global economies. Moreover, discussions will revolve around the impact of regulatory issues on the poultry and egg industries.

Free for all registered IPPE attendees, this forum promises valuable insights from key speakers on various aspects of the industry. The program will delve into the global poultry market’s current status and offer a forecast for 2024. Furthermore, it will address challenges confronting the industry and explore the positioning of both U.S. and international poultry sectors for future growth.

Distinguished speakers and their respective topics include:

  1. Domestic and Global Poultry Market Outlook for the Poultry & Egg Industry
    • Speaker: Brian Earnest, Lead Animal Protein Analyst
    • Affiliation: CoBank
  2. Domestic and Global Outlook of High Pathogenicity Avian Influenza for 2024
    • Speaker: Dr. David Swayne, Consultant
    • Affiliation: Birdflu Veterinarian, LLC
  3. 2024 Washington Update
    • Speaker: Christian Richter, Principal
    • Affiliation: The Policy Group

The 2024 IPPE, running from January 30 to February 1, combines three trade shows – the International Feed Expo, International Poultry Expo, and International Meat Expo – representing the entire spectrum of protein production and processing. Sponsored by USPOULTRY, the American Feed Industry Association, and the Meat Institute, this collaborative event offers a comprehensive platform for industry professionals.

For additional details on IPPE, including registration information, lodging options, and other educational opportunities, please visit