PMSI Announces Intent To Rebrand As Prism Controls


    Poultry Management Systems Incorporated announced its intent to rebrand the company under the name, Prism Controls. This will be a deliberate effort over the next 6 months to gradually migrate the company, including its website, under the new name.

    “One of the primary drivers behind our decision to rebrand is our need to operate our website under a URL,” noted Budd Bentley, President of PMSI. “Our current website,, has made it challenging at times for both existing and new customers to find us. The new URL,, will not only be easier to find, it will provide greater opportunity to expand our digital services and modernize our website. The PMSI name has served the company well over the years. By incorporating the letters from the original name into Prism Controls, we are signaling our commitment to PMSI’s heritage while positioning the company for the future.”

    The transition to Prism Controls will happen gradually over the next 6 months to ensure uninterrupted service for our customers. Customers can continue to interact with the company and its representatives by using the same contact information they are currently familiar with.

    “We’re excited about the eventual rebranding to Prism Controls,” stated Brandon Mulnix, Director of Commercial Accounts. “With new product launches like InSight, our machine learning vision system, and ThERM, our new thermal response system, the new name will provide additional opportunities to promote our expanding line of products.”

    Headquartered in Lowell, Michigan, PMSI is an industry leading environmental controls and technology company serving the poultry and agricultural industry for over 4 decades. PMSI systems are sold throughout the United States and Canada.